Eminent Style

Etra, the usability and accessibility experts, are currently publishing their eye tracking heat maps for some very well known UK sites. Eye tracking is a system involving cameras following eye movement of users browsing websites. These sorts of tests are useful for indicating user trends on your websites literally recording what users look at and crucially what they miss. Eye tracking results are displayed as a heat map indicating the areas covered on a scale from light green to bright red being the strongest focus.