Etra, the usability and accessibility experts, are currently publishing their eye tracking heat maps for some very well known UK sites. Eye tracking is a system involving cameras following eye movement of users browsing websites. These sorts of tests are useful for indicating user trends on your websites literally recording what users look at and crucially what they miss. Eye tracking results are displayed as a heat map indicating the areas covered on a scale from light green to bright red being the strongest focus.
Category Archives: Accessibilty
12
03.06
Target Sued for Lack of Accessibility for the Blind
US retail giant Target is being sued by the National Federation for the Blind (NFB) because their websites are inaccessible to the blind according to Cnet News.
Bruce Sexton, part of the group suing Target, claims that the website “contains thousands of access barriers that make it difficult, if not impossible, for blind customers to use”. Sexton successfully browses most websites using screen readers but there are a number of factors that makes using Target’s site impossible for him. A lack of ‘alt’ text on images and makes the site difficult to use, while he can browse and search for products this problem prohibits finding the price of products. Further the checkout process requires the use of a mouse to complete the checkout process rendering the site useless as an e-commerce retailer to him.
