Apparently to appease the numerous requests at conferences, Google has helpfully released their internal guide to SEO for everyone to download. In the past we have worked from guidelines established from trial and error and thankfully to everyone in the SEO industry this confirms pretty much what we took as gospel.
This document first began as an effort to help teams within Google, but we thought it’d be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites’ interaction with both users and search engines.
Its pretty basic in fact but is a very good primer for people who are trying to understand the concept for the first time. Here’s a direct link to the Google SEO Guide.